Athelo Group

Sign in

The current eSports revenue model is completely dominated by partnership dollars. At $636.9 million, sponsorship revenue contributes more to the eSports ecosystem than media rights, ticket sales, publisher fees, streaming revenue, and other digital income sources combined. This puts a tremendous strain on eSports organizations to develop partnerships and activate…


During a time when one’s personalized Instagram feed no longer displays the images of close friends and family. The social media audience craves to understand what is going on in the lives of people that interest them the most. Instead, we open the app only to be forced to observe…


Over the past couple of weeks, people had the opportunity to watch motorsports races such as F1 Series in Monaco, the Indianapolis 500, and NASCAR’s Sonoma 350. Watching drivers like Conor Daly, who led the most laps in the Indy500, and Corey LaJoie, who was in the top 5 with…


2019 FIFA Women’s World Cup

There’s nearly a 50/50 gender split when it comes to sports participation, but only 4% of coverage is dedicated to women’s sports.

The audience for women’s sports is massive and continues to grow, despite the lack of investment in consistent and high-quality coverage. A Nielsen study found that 84% of…


If I asked you to think of a popular racquet sport, tennis is almost certainly the first thing that would come to mind. For some of us, maybe squash or racquetball rings a bell, but tennis is by far the most popular racquet sport of our generation. …


The impact of the Coronavirus and pandemic cancelled sports for a long time, including the 2020 Summer Olympics. With the rebrand to the 2021 Summer Olympics, the games will finally be played, and everyone will be able to watch some of the best athletes in the world compete against each…


As the world returns to normalcy following perhaps one of the most impactful events in recent history, we begin to see kids returning to sports and fans rushing back to stadiums. Sports are one of the most constructive outlets for any child growing up. It teaches valuable life lessons such…


Kyrie Irving participates during the NBA Cares Day of Service as part of 2017 All-Star Weekend at the KaBOOM! Rebuilding Together at William Heart School on February 17, 2017 in New Orleans, Louisiana.

Athletes are influencers of societal and cultural issues and have a unique power to enact change. Whether it be a specific cause, current issue, or culture in general, the opportunity to create a transformation and “do good” and in turn “look good” is tremendous. The public regards their favorite athletes…


Rob Gronkowski at a CBDMedic promotional event (Getty Images)

The balance between health and performance will always be a challenge for athletes at every level of competition. Athletes are constantly under pressure from coaches, fans, and organizational members to be in peak condition at all times. Many athletes turn to performance-enhancing drugs as a way to live up to…


The concept of brand identity has long been at the forefront of modern marketing practice. The most successful brands in today’s market differentiate themselves from competitors by clearly identifying and holding to a set of established values. …

Athelo Group

We’re an athlete-marketing agency built around one simple observation: When brands and athletes team up for an effective partnership, everyone wins.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store