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Athelo Group

AG Community Newsletter: The Future of Sports Broadcasting 🎥

December 27, 2021

3 min readDec 27, 2021

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AG Community Newsletter: The Future of Sports Broadcasting 🎥

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Athelo Group

The Partnership Landscape of eSports

The current eSports revenue model is completely dominated by partnership dollars. At $636.9 million, sponsorship revenue contributes more…

5 min readJun 24, 2021

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The Partnership Landscape of eSports

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Athelo Group

What is “success” for an Influencer?

During a time when one’s personalized Instagram feed no longer displays the images of close friends and family. The social media audience…

5 min readJun 17, 2021

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What is “success” for an Influencer?

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Athelo Group

Strategy in Motorsports

Over the past couple of weeks, people had the opportunity to watch motorsports races such as F1 Series in Monaco, the Indianapolis 500, and…

6 min readJun 10, 2021

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Strategy in Motorsports

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Athelo Group

Invest in Women’s Sports

There’s nearly a 50/50 gender split when it comes to sports participation, but only 4% of coverage is dedicated to women’s sports.

3 min readJun 4, 2021

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Invest in Women’s Sports

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Athelo Group

Keep an Eye on Pickleball

If I asked you to think of a popular racquet sport, tennis is almost certainly the first thing that would come to mind. For some of us…

4 min readMay 28, 2021

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Keep an Eye on Pickleball

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Athelo Group

Rule 40 and the Olympics

The impact of the Coronavirus and pandemic cancelled sports for a long time, including the 2020 Summer Olympics. With the rebrand to the…

6 min readMay 19, 2021

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Rule 40 and the Olympics

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Athelo Group

Sports in Underserved Communities

As the world returns to normalcy following perhaps one of the most impactful events in recent history, we begin to see kids returning to…

5 min readMay 13, 2021

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Sports in Underserved Communities

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Athelo Group

Winning Off the Field

Athletes are influencers of societal and cultural issues and have a unique power to enact change. Whether it be a specific cause, current…

5 min readMay 7, 2021

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Winning Off the Field

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Athelo Group

CBD in Sports: An Overview of the Health and Financial Benefits of Cannabidiol

The balance between health and performance will always be a challenge for athletes at every level of competition. Athletes are constantly…

4 min readApr 29, 2021

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CBD in Sports: An Overview of the Health and Financial Benefits of Cannabidiol

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Athelo Group

Athelo Group

We’re an athlete-marketing agency built around one simple observation: When brands and athletes team up for an effective partnership, everyone wins.

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