Athelo GroupAG Community Newsletter: The Future of Sports Broadcasting 🎥December 27, 2021Dec 27, 2021Dec 27, 2021
Athelo GroupThe Partnership Landscape of eSportsThe current eSports revenue model is completely dominated by partnership dollars. At $636.9 million, sponsorship revenue contributes more…Jun 24, 2021Jun 24, 2021
Athelo GroupWhat is “success” for an Influencer?During a time when one’s personalized Instagram feed no longer displays the images of close friends and family. The social media audience…Jun 17, 2021Jun 17, 2021
Athelo GroupStrategy in MotorsportsOver the past couple of weeks, people had the opportunity to watch motorsports races such as F1 Series in Monaco, the Indianapolis 500, and…Jun 10, 2021Jun 10, 2021
Athelo GroupInvest in Women’s SportsThere’s nearly a 50/50 gender split when it comes to sports participation, but only 4% of coverage is dedicated to women’s sports.Jun 4, 2021Jun 4, 2021
Athelo GroupKeep an Eye on PickleballIf I asked you to think of a popular racquet sport, tennis is almost certainly the first thing that would come to mind. For some of us…May 28, 2021May 28, 2021
Athelo GroupRule 40 and the OlympicsThe impact of the Coronavirus and pandemic cancelled sports for a long time, including the 2020 Summer Olympics. With the rebrand to the…May 19, 2021May 19, 2021
Athelo GroupSports in Underserved CommunitiesAs the world returns to normalcy following perhaps one of the most impactful events in recent history, we begin to see kids returning to…May 13, 2021May 13, 2021
Athelo GroupWinning Off the FieldAthletes are influencers of societal and cultural issues and have a unique power to enact change. Whether it be a specific cause, current…May 7, 2021May 7, 2021
Athelo GroupCBD in Sports: An Overview of the Health and Financial Benefits of CannabidiolThe balance between health and performance will always be a challenge for athletes at every level of competition. Athletes are constantly…Apr 29, 2021Apr 29, 2021
